Friday, 5 November 2010

Target Audience

As we are using the band Paramore for our music video, our target audience are the fans of Paramore. Paramore come from the USA, but are increasingly becoming known world wide with a larger fan base. The target audience is younger than most bands as Paramore are young themselves. They have been known to say in interviews that they feel closer to their fans than other bands are because they're similar ages. We felt the target audience ranges from the ages of 13-20 and both male and female. Many different types of people enjoy listening to paramore, whether it's because of the lyrics, the beat or they find the band inspirational.

Due to the target audience ranging so much, it's difficult to produce a music video to suit everyone's preferences.

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