In this video, Britney Spears is not in it, instead she has an animated version of herself, in an animated world. This is not a recurring thing for Britney, as it's the only animated video she's done. This produced mystery for her fans and makes it very original for her.
This video by the Pussycat Dolls shows clear sex appeal, aiming to attract boys yet their music mainly targets girls. They are wearing revealing outfits, showing their legs, stomachs and the clothes are very low cut. Midway through the video they take some clothes off to make their outfits even more revealing. Raunchy dance moves are used throughout the video also to create sex appeal. It has a sepia toned setting and a different version of the video is shown with smoke coming from some of the dolls during some sequences, and finally the floor bursting into digitally-added fire in the last sequences.
The next video is showing the artist acting in the video, rather than just singing or watching it themselves. The video is of Justin Timberlake in Sexy Back. It was directed by Michael Haussman and features Spanish actress Elena Anaya. The video was filmed in June 2006 and shot in a luxury building in Barcelona, Spain. Artists may choose to do this as it could feature a personal story, and this will allow the audience to engage with it on a better level.
http://www.youtube.com/watch?v=BZs_4sYu-Ck&ob=av2n
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