Music videos often contain a number of different elements:
- Narrative
- Symbolism
- Performance
- Theme
Music videos:
- Visual equivalent to music
- Encourages repeated consumption
- Provides an open polysemic experience for the viewer
- Encourages identification or desire for the artist
- Are visually stylish/have an artistic mise-en-scene
- Contain a 'rhythmic' montage fragmented style
- Are fast pace
- Have an experimental use of cinematography/editing
- Intercut
- Often break the rules of continuity editing
- Use conspicuous lighting and cinematography
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